Colorful Standard

Colorful Standard stands for many things, one of which is holding the fashion industry to a higher standard, which no longer risks the health of workers or of the environment.   In today’s world, it shouldn’t be so difficult to make a sustainable choice. That’s why they created a concept that goes against the fashion industry’s seasonal models. 

From the start, the industry has desperately needed a shake-up. Enough of the days of overconsumption, pollution, waste, and human rights violations. We need to give back where we take and stand up to the industry that takes a fatal toll on our planet. With this need, Colorful Standard have created a regenerative concept of long-lasting products made ethically and vertically integrated at an in-house manufacturing centre. Their mission has always been to identify ways they can produce garments while remaining responsible for the planet and the people involved. With that, the brand was born. 

Standard implies raising the bar for how the industry works and focusing on clothes made responsibly, transparently, and that stand for a greater purpose. The colours are a tribute to diversity and inclusion, to being bold, vibrant, and unique. At Colorful Standard, there is a shade or tone for any and every kind of person. Moving forward, the brand will continue creating high-quality and timeless gender neutral designs.